Xiaomi’s smartphone series has seen drastic changes within the last one year. First, the Redmi series became an independent brand and not a mid-range/budget-focused series. Since then, we have seen the brand release, not just premium midrange models but also budget and even flagship models.
Xiaomi’s CEO recently disclosed that the company’s smartphone lines are now the Xiaomi and Redmi lines. He equally hinted that the Xiaomi brand is devoted to new technology, high-end phones, with a focus on new retail markets. He then reeled out the phones under the product line for this year. Among them are the Xiaomi digital series, Mi 9, Mi 9SE, Xiaomi Mix series and the new Xiaomi CC series. Of particular interest is the disclosure that the company has no plans for a new Max and Note phones this year. While he didn’t categorically say the company has discontinued the two series, but that could be what the news is pointing at.
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The Mi Max 3 was launched last year so it is difficult to say if the company will not bring an update next year. On the other hand, the Mi Note 3 which was launched in 2017, is the last Note model from Xiaomi. The Mi Note series was first launched in 2015 and as at then, Xiaomi was looking at the possibility of the industry developing towards the use of curved OLED screens. Full-screen design stole the show instead and curved screens are not in any way trendy any more.
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