According to a report published by Sensor Tower, the total amount spent on smartphone applications in the first of this year, i.e. H1 2019 comes down to almost $40 billion. The spending figure combines the spending on both the platforms, Google Play Store and Apple App Store.
Compared to the spending figures for the last year, it represents a 15 percent increase for the same time period. This hints that we could witness a new record in terms of app spendings once the report of H2 2019 also gets published.
Further, the report reveals that the users on iOS spent almost $25.5 billion on the App Store in the first half of 2019 while the Android users spent around $14.2 billion across Google Play Store. The spending on the Google Play Store shows a growth of around 20 percent compared to the last year.
The gaming category applications account for the highest-earning apps, bringing in around $29.6 billion. Arena of Valor (aka Honor of Kings) from Chinese giant Tencent Games comes at the top top of list raking in $728 million across iOS and Android. The second position was grabbed by Fate/Grand Order with $628 million in revenue. This was followed by Monster Strike which managed to earn $566 million.
If the non-gaming categories are considered, then dating app Tinder tops the list with around $497 million revenue, which was followed by Netflix with $399 million for the second spot. Tencent Video, another app from the Chinese giant came in third with revenues of $278 million.
During the period of H1 2019, total app downloads witnessed an increase of 11 percent despite a slowdown in iOS installs. In this period, around 56.7 billion apps were downloaded in which Android installs accounted for around 42 billion and Apple‘s iOS installs accounted for 14.2 billion.
In terms of most downloaded applications across both the platforms continue to be led by WhatsApp, Messenger, and Facebook, grabbing the first, second, and third spot respectively. In the fourth and fifth position were taken by TikTok and Instagram.
(Source)
