When it comes to e-Book readers, Amazon‘s Kindle is unarguably the most popular brand. The popularity extends from the US to Europe and even China. In order to capture more of the Chinese market, Amazon has launched several new colour variants of the Paperwhite e-Book reader in China.
The Amazon Kindle Paperwhite is in its fourth generation since it was first released in 2012. The fourth-gen model made its debut in October 2018. The device initially comes in a black and black color matching. Amazon has now added three new colours; Fog blue, Smoke purple, and Jade green. According to the release details, the smoke purple and jade green colors are specially customized for Chinese users.
Apart from the new colour coating, the new Kindle Paperwhite e-book reader is similar to the previous models. It is available in 8 GB Wi-Fi, 32 GB Wi-Fi and 32 GB Wi-Fi + 4G LTE models. The Kindle Paperwhite features a 6-inch plastic-backed display of Amazon’s own design with 300 ppi and a flush screen featuring five LED lights. It is waterproof with an IPX8 rating, allowing submersion in 2 meters of fresh water for up to one hour. It supports playback of Audible audiobooks only by pairing with external Bluetooth speakers or headphones.
The products can be purchased at Amazon’s official website, Tmall, Jingdong and Suning.
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