Xiaomi’s custom user interface — MIUI had received a lot of praise from the users in the past but now it is facing a lot of criticism from users since past several months. The major reason behind that is the company’s strategy to put advertisements in MIUI.
The company had recently announced that it will be optimizing and monitoring the advertisements on the MIUI platform. This confirmed that the ads on MIUI aren’t going anywhere, despite users being furious about it.
Now, a Xiaomi’s product director and the chief of the MIUI experience has said that the company will reduce the advertisements in the user interface as soon as possible and will further improve the stability of the system.
Earlier the company had said that it will take them around three months to roll out these new changes to the MIUI but now it seems that Xiaomi has decided to speed up the process and many users are annoyed by the ads on their devices and aren’t shying away from registering their disappointment online.
Xiaomi’s CEO and co-founder had also said that along with reducing advertisement spots from the UI, the company will also remove inappropriate ads that ruin the user experience. The company is also going to introduce an easy switch in the MIUI system tools to disable advertisements. So, in the next couple of months, Xiaomi aims to provide a lighter and fresher MIUI.
The China-based company had also said that it is planning to make use of algorithms which can improve the advertisement reach rate and also make sure that the ad that users see are relevant to their interests.
While the biggest source of revenue for the company continues to be the smartphone business, the software and internet services segment of the company accounted for just 9.7 percent of total revenue. This represents a marginal growth for the company compared to 9.1 percent a year before.
(Via)
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