With smartphones increasing in size every year, tablets aren’t really as popular as before. And with the advent of foldables, things could look even worse for the tablet market. But in Q2 2019, it did fairly well in China. IDC reports that the tablet market grew by 2.3% YoY in China in Q2 2019.
The growth was driven by the consumer tablet market, registering an 8% increase YoY in the second quarter. The commercial tablet market didn’t fare so well, registering a decline of 15.2% YoY.
Apple takes the lead in the Chinese tablet market with the iPad Air being really popular among customers. In fact, IDC notes that the Air is even more popular than the iPad Mini. The Cupertino giant shipped 2.33 million units in Q2 2019, up by 0.7% YoY and taking a huge 41.4% market share in the same period.
In second place is Huawei shipping 1.54 million units and thereby continuing its impressive growth in the region. The Chinese telecommunications giant grabbed a share of 27.4% of the market, registering a solid 17.1% YoY growth, driven by its flagship MediPad M6 lineup. IDC notes that Huawei’s dual-brand strategy is particularly successful in the low-tier cities in China, which is helping it grow steadily.
In third place is Xiaomi, bouncing back in terms of shipments in Q2 2019. The smartphone maker shipped 340,000 units in this period, which was an astounding 430.6% YoY growth. It’s not surprising given that Xiaomi’s Mi Pad 4 lineup was announced by the end of Q2 2019 and does not really reflect in the shipments accounted for in the same period. The Mi Pad 4 seems to be doing really well, helping the brand jump up to the third place.
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Lenovo occupies the fourth place, slipping down by one position in the table as compared to last year. Its tablet shipments in China also registered a 33% decline YoY. Finally, in the fifth position is Microsoft. The Windows OS maker did really well this quarter shipping around 200K units which is a 68% increase from last year. IDC adds that its partnership with JD and other promotions helped the company increase its shipments in the last quarter.
Finally, IDC reports that 10 to 11-inch screen size and 4GB + 64GB configuration are becoming standard among consumer tablets in the second quarter of 2019. The commercial tablet market is on the decline, but there is hope after 5G becomes mainstream and tablets become an integral part of medical, government, education, and security industries.
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