Ever since the US trade ban, Huawei’s global sales have taken a hit. The company’s market share and shipments in Europe have declined and it looks like its global prospects are still uncertain. The temporary license that was granted to the company back in May has been extended. But considering how it applies to only existing products, the brand’s new models like Huawei Mate 30 series are going to be affected by this trade ban.
The Mate 30 series is the first major flagship lineup from Huawei after the trade ban came into effect in May. The phone is set to take on the likes of the Samsung Galaxy Note 10+ and the upcoming iPhones with a powerful camera setup and a waterfall display. However, the phone’s global prospects look dim as South China Morning Post reports that Huawei could delay the global release of the handset due to the trade ban.
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While Huawei has been scrambling to stabilize its supply chain with non-US based replacements, the software is one area where there aren’t any viable replacements. Essentially, Android is an open-source platform, so the Mate 30 series could use an unlicensed version of the OS. However, without Google Services onboard, which has become a very important aspect of Android for international users, global sales are definitely going to take a hit.
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Even if Huawei decides to use its self-developed HarmonyOS, that still doesn’t solve the issue of the lack of Google Apps. So for now, HarmonyOS doesn’t look like a viable solution to the problem. If we don’t see a change in the current situation between the US and China, Huawei will have to be prepared to take a significant hit in its overseas sales.
It could offset some loss with a more aggressive China strategy. In fact, a recent Canalys report indicates that nearly 64 percent of Huawei’s global sales were from China in Q2 2019! We could see this figure further go up very soon as Huawei aims to grab nearly 50 percent of the market share in China by the end of this year, up from 38% right now.
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