OPPO has just announced that it is the official smartphone partner for League of Legends starting 2019. This will be a multi-year deal where the sponsorship will continue till 2024. The smartphone maker will sponsor the Mid-Season Invitational, the All-Star Event, and the World Championship.
This partnership marks OPPO’s first entry into the e-sports big leagues. The smartphone maker will join the likes of Mastercard, Alienware, and Louis Vuitton as the official sponsor of the game. This move isn’t surprising since OPPO has sponsored big names such as FC Barcelona, Wimbledon, and even ICC (International Cricket Council). Given this announcement today, it won’t be surprising to see a limited League of Legends edition for one of its flagships later this year. The company follows a similar tradition after its FC Barcelona tie-up. We have already seen FC Barcelona Editions for the Reno 10X Zoom, R11, and even R9 models.
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Starting the 2019 World Championship of LoL, OPPO will have activations for ‘MVP Presented by OPPO’, ‘OPPO Cam’ for behind-the-scenes footage, and ‘Welcome to the Rift’ for teams making an inaugural appearance at the World Championships.
“Esports is a fast-growing sport globally, and League of Legends has become a lifestyle of many young people in recent years,” said Brian Shen, OPPO Vice President and President of Global Marketing. “As a consumer-centered brand, OPPO always seeks the right way to communicate with young people, our target audience. This is a great move for Riot and OPPO; the partnership will allow us to continue to strengthen our bond with the young as we join them in celebrating the victory of each game.”
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(Via)
