Apple CEO, Tim Cook is on a visit to Germany and after attending the Oktoberfest, he stopped by the office of Blinkist which is a Berlin-based startup. While at Blinkist office, he sat with German publication Stern to talk about the new iPhones (1, 2, 3) and the Apple TV+ service.
The senior Apple official highlighted that his company always tries to ‘keep the price of their offerings as low as possible’. Due to this strategy only, Apple was able to price the iPhone 11 for € 800 which is €50 less than last year’s iPhone XR.
Speaking about Apple TV+, he said that the subscription costs €5 a month which is about 40 per cent more affordable than its key competitor, Netflix’s base plan that costs €8 and does not even include HD streaming. With that being said, his company believes that Netflix is not afraid of Apple’s new service, as most customers tend to subscribe to multiple video streaming services rather than just one, in order to gain access to the wide variety of content that is available out there.
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Tim also talked about a potential issue that his company might face in the future. He pointed out that Elizabeth Warren, who is a candidate for the US presidency, wants to break up large tech companies, due to which his company could face some serious implications.
While Apple is facing pressure from the US Supreme Court based upon claims that the company has monopolized the iOS App Store, Tim defended his company and said that about 86 percent of all the applications on the App Store are free to download and the 30 percent fees are justifiable as this allows the come to ensure that only applications matching its standard reach the customer.
Even though consumers seem to have a positive opinion about Apple’s latest hardware, software and service offerings; it might have a rocky road ahead due to fierce competition, issues like the splitting of large companies and criticism from the US supreme court which was previously mentioned.
(source)
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