It took a lot of time for smartphone manufacturers to realize that colorful devices appeal to consumers. Even Apple that is considered to be the most design-driven company out there, insisted on Black and Silver colors for a long time until this year that a wide color palette was added to iPhones. But even now, monochromatic pastel colors are used in most cases. The new UMIDIGI F2 thinks otherwise and features the company’s all-new “Holographic Design” which is industry-leading craftsmanship that is not easy to find in the budget segment.
The 3D shimmering effect is achieved by using a depth layer containing millions of shimmering, microscopic prisms with curved textures, and on top of that, a 2.5D curved glass layer. Combined together, make the light virtually dance across the back of the phone as you move it around. Two colors are chosen: Phantom Blue and Midnight Black. The adjectives “Phantom” and “Midnight” are ideal to describe the gradient effect that evokes the appearance of a dynamic pattern or a twinkling night sky.
The clever design isn’t just restricted to color. UMIDIGI’s design innovations are hardly restricted to color. As you can see in the photo above, instead of using a notch or a pop-up camera the company went with the third solution by cutting a 4.5mm punch-hole into the top-left of the display to house the 32MP selfie camera. That, along with the side-placed fingerprint sensor results in a comfortable skinny phone with a nearly bezeless 6.53’” FHD+ display.
One the back, the quad-camera that hosts the 48MP main sensor along with the ultra-wide and macro cameras is laid out in an L-shape instead of the traditional I-shape—leaving more room inside for a 5150mAh big battery with NFC. What’s more, the phone comes with high-end specs like the Helio P70 SoC backed by 6GB of RAM and 128GB of UFS 2.1 fast storage as well as Android 10.
The phone will go on global sale next Monday on Aliexpress with its price being undisclosed for now. We expect it to be below $250, though. Also, judging from the fact that the Chinese manufacturer is celebrating its 8th Annual Sale, the promotional price should be a surprise. So you’d better add the F2 to your cart now at the UMIDIGI Official Store on Aliexpress in case you miss the deal.
Lastly, as always, the company is running a big giveaway to recruit 10 trial users that will help improve the user experience. You can check out the full specs of F2 and join the giveaway on their official website.
