We already reported about Nokia entering the Smart TV market and have also shared some of the key details of this upcoming television set. Now, the company has officially confirmed the launch date of the same.
The company has started sending out media invites for a launch event on 5th December in China where the Nokia Smart TV will be officially launched. As the device is getting launched in partnership with Flipkart, it will be exclusively sold through its platform.
Since Flipkart is the official brand licensee and thus, it will exclusively sell Nokia-branded Smart TVs in the country. The e-commerce company will also manage the end-to-end go-to-market strategy for Nokia branded Smart TVs. Furthermore, the brand will manufacture and distribute the Smart TVs as well.
Recently leaked images of the upcoming Nokia Smart TV teases corner frame design from two angles, clearly showcasing that the TV has brushed metal finish top left corner and at the bottom top right, there’s “Sound by JBL” branding.
Flipkart has already revealed that Nokia’s new offering will come with features like Minimal Harmonic Distortion and Clear Vocal Tones to ensure immersive sound experience. Further, Dolby Audio and DTS TruSurround will enable high-quality audio playback from the TV’s front speakers. The Nokia Smart TV will also be able to decode surround sound with the help of the DTS TruSurround.
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The Nokia smart TV was recently spotted on the BIS (Bureau of Indian Standards) database which confirmed that there will be a 55-inch panel with 4K Ultra HD resolution. It is reported that the device will run Android 9-based proprietary OS and will come with access to the Google Play Store.
In India, the Nokia Smart TV will compete against the likes of Xiaomi’s Mi TV, OnePlus TV and the recently launched Motorola TV. It’s noteworthy that Motorola TVs are launched in India under a strategic partnership of the Lenovo-owned company with Flipkart, similar to this deal of Flipkart with Nokia.
Interestingly, Nokia Mobile is also hosting a launch event on 5th December where the company is expected to three new smartphones — Nokia 8.2, Nokia 5.2, and Nokia 2.3 but the company has not officially confirmed the devices getting launched.
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