Oppo is one of the top 10 most popular smartphone manufacturers in the world. Its success is accredited to the company’s popularity in its primary targets being India and China, which are also the biggest smartphone markets in the world. Now, it is reported that the company is looking to further cementing its base in the former nation by opening a second R&D Centre in the country.
The news arrives after Oppo announced its plans on investing $7 billion in research and development globally in the next three years. The company already has one R&D in Hyderabad, India (largest R&D Center outside of China) and may now also establish a new center, but this time in another city, Bengaluru, according to a senior executive.
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Awesome OPPO India R&D New Office in Hyderabad.#OPPOIndiaRnD pic.twitter.com/JsNKbrqN6h
— Tasleem Arif (@tasleemarifk) November 1, 2018
Alen Wu, Oppo’s Vice President and President of Global Sales, stated that the company has 6 global institutes and 4 research centers including the one in Hyderabad which the OEM is planning on expanding. Furthermore, the top executive went on to also state that the company is planning on investing more in R&D owing to Oppo’s success in the Indian subcontinent.
Oppo’s plans for a new R&D center in Bengaluru are directly related to the success of the company which saw a growth of 60 percent in India alone. Reportedly, these numbers are also expected to go up more by year-end. Wu also added that India will always be an important market for the company which currently has an 11.8 percent smartphone market share in the country in Q3 2019.
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On INNO DAY 2019, the Oppo Founder and CEO, Tony Chen, announced the $7 billion investment in R&D over the next 3 years. The large sum is being invested to develop core technologies in hardware, software and system in addition to 5G, artificial intelligence (AI), augmented reality and other emerging fields.
"OPPO is more than just a smartphone company", said Tony (Founder,CEO), @oppo also announced investment plans of US$ 7 billion over the next three years into R&D to drive innovations in hardware as well as software. #CreateBeyondBoundaries pic.twitter.com/ro7Rdgt9SU
— Tasleem Arif (@tasleemarifk) December 11, 2019
Notably, Chen also mentioned that Oppo and the entire industry won’t solely be focusing on just smartphones as the company has three key strategies of seizing 5G opportunities and other important fields. These important steps include:
- Firstly, the company will remain committed to core technology R&D centers.
- Secondly, Oppo plans on building a multi-portal ecosystem of intelligent devices with smartphones being the key gateway (Similar to Apple’s ecosystem).
- And lastly, to rethink user service and optimize content and service offerings.
