Meizu has not had it smooth in the smartphone industry in the past few years. The company’s market share has continued to decline in the face of stiffer competition and a saturated market. Just like most OEMs bedevilled by the market saturation, Meizu is looking up to 5G for a revival.
The company’s Chief Technology Officer (CTO) Liang Dongming made this known in an interview with the media. Liang is a veteran Meizu engineer who joined the Chinese firm in 2003 and is currently the leader of the technology research and development team, leading the overall mobile phone research and development work. He disclosed that Meizu still hopes to return to the “brand first” strategy.
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The Meizu official stated that after experimenting with a different brand strategy in recent times, Meizu is focusing on 5G mobile phones in 2020. The official also seems to have hinted that the company will be releasing phones with designs styled after the prevailing trend. This should be the biggest change in strategy as the company hitherto stuck with a design maintaining the phone’s display symmetry as against the various kinds of display notches that have been utilised in the last few years.
He explained that the reason why Meizu did not launch 5G mobile phones for the first time was mainly to wait for the official commercialization of the Snapdragon 865 flagship 5G chip. Compared to the 5G phone of the X50 solution, Meizu made the decision to choose the more mature Snapdragon X55 solution, because the latter can bring users a one-step 5G network experience.
In Liang Dongming’s view, 2019 is the first year of 5G, and most products are still in the test phase. 2020 will be the year of large-scale commercial use of 5G. He believes that Meizu’s 5G phones being among the first batch of Qualcomm Snapdragon 865 flagship 5G processors-powered models, will not lack market competitiveness. ” Our first batch of prototypes have been prepared, and we are jointly debugging with Qualcomm and other instrument manufacturers during this time. The progress is relatively smooth, and mass production can be made directly in the first quarter of next year,” Lian said.
Meizu plans to release at least four flagship 5G mobile phones next year as well as AIoT, AR/VR and other 5G ecological chain products. For details of 5G mobile phones, Liang did not give details of the 5G phones but stated that in addition to 5G, Meizu’s innovations in lens, UI, and screen will become the key to enhancing competitiveness.
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(source)
