Lei Jun, the founder and CEO of Xiaomi Group, has announced earlier today (24th December) that its smart TV shipments have crossed 10 million units in 2019; this breaks previous records in the history of Chinese television sales in just one year.
According to a new report, other leading TV brands within China have yet to achieve this milestone that the smartphone manufacturer just reached. The Chinese tech giant has set an unprecedented record in the Southeast Asian country for the number of units sold in a single year.
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The senior executive stated that the reason for Xiaomi’s Smart TVs’ high sales numbers is due to the company constantly innovating. In other words, quick adaptation and inclusion of newer technology have helped them obtain this achievement. Prior to this, Lu Weibing, President of Xiaomi Group, had stated that Smart TVs are not Smartphones and that reaching 10 million units in sales is “too difficult as no one had done it.” Although, now it seems that Xiaomi was the one to achieve this massive breakthrough.
Notably, Xiaomi’s Mi TV series has also won the top “Color TV Innovation Product” award previously at the China Intelligent Display and Innovation Application Industry Conference. The company even arrived first in the “Top Ten TV Awards 2019” and “High-end Smart Product Awards.” This essentially cements the OEMs place in the TV industry in the country and as a viable option in global markets.
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(Via)
