Xiaomi holds a Guinness World Record for the most stores opened simultaneously with its feat of opening over 500 Mi Stores in India in November last year. The tech giant has now recorded another milestone even though it won’t upset the Guinness World Record. The company has reportedly opened more than 100 offline Mi stores in China.
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The opening of more retail stores is said to be part of Lu Weibing’s measures for offline channel reform since he took over as president of Xiaomi China on November 29. After proposing a dual-engine strategy and clear target plan, Xiaomi began focusing on the expansion of new retail channels and more on the cultivation of core customers. From the list of 100 stores opened this time, more than 80% are owned by third-party vendors.
As at today, the number of Xiaomi offline terminals has exceeded 6000 stores. As a reminder, Xiaomi opened its first Mi Store in China on September 12, 2015.
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