Xiaomi opens 500 Mi Stores at a go in India to set Guinness World Record

by Jed John 0

Xiaomi recently announced a rather bizarre Guinness World Record which it clinched by creating the biggest logo using light mosaic. That happened to be the company’s first Guinness record and it was no surprise the company chose to amplify the feat despite having no relationship whatsoever with is core smartphone business. The company has just clinched another Guinness World Record, this time around for simultaneously opening 500 Mi stores in India.

The Chinese giant already has a number of Mi Stores in India including the largest Mi Store at Bangalore but this time around, it chose to open 500 new stores all at once. The new brick and mortar stores are located in various cities in India and the record-setting grand opening took place on October 29 but the claim has to be cleared by GWR before announcing the achievement.

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The record Mi Stores were not actually set up just for the Guinness World Record but are part of Xiaomi’s plans to expand rapidly in India. Xiaomi called the plan a “New Retail” model for India where it aims to provide “flagship store experience” to customers in rural areas. The Chinese firm may smash its own record if it attains its goals for 2019 which is to open 5,000 new brick-and-mortar stores and to employ over 15,000 people across the whole country.

(source)