Last year in March, Hisense had exibited the company’s first OLED TV at the AWE exhibition and now the company is soon expected to commercially launch its OLED TVs in the market. Given that many manufacturers have already launched their OLED Smart TVs in the market, the entry of Hisesne seems a bit late.
However, as a saving grace, the company seems to have come with solutions to some of the issues being faced with the OLED TVs which has casted doubts about the future of this next-generation display technology.
OLED panels on TVs have issues ranging from after images, burn-in, insufficient brightness, color inaccuracies, among others. Now, Hisesne claims that its OLED TVs will solve the issue of burn-in. The company has developed a six-layer after image protection technology and has introduced dark filed detail enhancement for color accuracy.
The six-layer technology from Hisense include LEA-edge station logo monitoring and adjustment; local brightness adjustment of static content under dynamic video; brightness adjustment function for still images; overscan pixel shift technology; OFFRS function; and JB function. The company is also using 3D color correction technology to achieve 729-point accurate color correction and offers 900nit maximum brightness.
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For those who are unaware, burn-in happens when a persistent part of the image on a screen — navigation buttons on a phone or a channel/company logo, news ticker or a scoreboard on a TV, remains as a ghostly background no matter what else appears on the display panel.
All organic light-emitting diode screens can burn-in and it seems that OLED panels are more susceptible to this than the standard liquid crystal displays, including QLED models from Samsung and others. However, the same OLED screens produce better image quality than standard LCDs.
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