Huawei has repeatedly posted record shipping estimates despite the trade ban imposed by the US government. The company’s consumer business CEO Richard Yu had hinted around September last year that the shipment would have surpassed 300 million units in 2019 if not for the US ban. Later in December 2019, the firm later downside its projection with the CEO disclosing that the firm’s phone shipment will reach 230 million by the end of 2019. Huawei has now officially revealed that it shipped over 240 million smartphone units in 2019. No mention was made as regards if this figure includes the Honor models.

This is the highest volume by any of the domestic OEMs in China and that will likely also translate to higher revenue. On the global turf, Samsung is yet to release its own shipping estimates for 2019 but we expect the Korean giant to maintain its leadership of the market while Huawei will likely rank as the second biggest OEM in terms of shipment volume. However, we expect Apple to still rank ahead of Huawei in the aspect of gross revenue. Huawei’s rotating chairman Xu Zhijun had earlier stated that its revenue in 2019 is expected to surpass 850 billion yuan, an increase of about 18% year-on-year.

The company also disclosed that the Mate series and P series played vital roles in the total shipment. Sales of this year’s models from both series grew by more than 50% year-on-year. Most of the models were sold in China where Huawei shifted its focus after the US ban ensure it couldn’t launch new models with Google apps on board. Huawei deployed an aggressive marketing format in the sales of its flagships.

Further, Huawei hinted that it shipped an estimated 6.9 million 5G mobile phones last year.  In addition, Huawei also performed well in the smart wearable market. Among them, Huawei Watch 2 shipped more than two million units in three months, Huawei FreeBud 3 headsets had a record shipment of more than one million units in the first month, and Huawei VR Class sales exceeded 10,000 units in the first day.

In the software aspect, Huawei disclosed that the total number of registered users of its sports health app exceeded 100 million persons while the Huawei terminal cloud service presently has 400 million monthly active users, covering more than 170 countries across different regions.

 

(source)