Glal insights and data management firm Kantar recently published its smartphone overall sale data for Q4 2019. The survey shows iOS accounts for 24.3% of smartphone sales in five major European nations including Germany, France, Italy, Spain, and the UK, alongside the USA, Urban China, Australia, and Japan.
According to Dominic Sunnebo, Kantar’s Global Director, “Apple iPhone 11 accounts for 10% of all iOS smartphones sold across the US and Europe combined in the last quarter of CY20. This is a phenomenal achievement for Apple since it accounts for twice the number of iPhone XRs sold during the same period. The iPhone 11 series accounts for 50% of all iPhones sold throughout Europe and America, which is a major rise from 36% recorded by the iPhone X lineup in the previous quarter”.
Samsung, on the other hand, was not so lucky. While the Galaxy A-Series managed to hold its own in the US market, the flagship Galaxy S lineup failed to leave an impression. In fact, the mid-range A-series cannibalized sales of the S-series to a certain extent, as the former offer better value for money.
Chinese electronics giant Huawei continues to lose shares in the European market, as combined Huawei/Honor shares dropped by 4.4%, bringing the total sales figure to a measly 16.4% in Q4 2020. Compatriot Xiaomi had better luck as its market share grew by 7.2% to a total of 14.2%, placing it right on the heels of Apple and Samsung in terms of market share. While Xiaomi is yet to make a considerable dent in the UK, the situation could change for the better within the next few months.
In urban China, a combined Huawei/Honor force commands 44.2% market share in Q4 2019, an increase of 5.4% since the previous year. During the same period, rivals Xiaomi, Vivo, and Oppo witness a slight drop in sales. Despite the higher price tag, Apple saw an increase in demand in Urban China with the iPhone 11 selling like hot cake in the region. In fact, the Apple iPhone 11 Pro and the iPhone 11 Pro Max ranked at #3 and #4 respectively on the list of the most sold devices.
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