A new Counterpoint report has revealed that OnePlus, a Chinese smartphone manufacturer, has grabbed the top spot in the Indian smartphone market in the premium segments.
In recent years, OnePlus has grown significantly to become one of the most recognized smartphone brands in the Indian subcontinent. According to the Counterpoint report, the company led the premium smartphone segment with a 33 percent market share. This marks the first time the company took the top spot while also surpassing 2 million smartphone shipments in India, within 2019.
On the other hand, the previous market leader, Samsung, arrives second with a market share of just 26 percent in the same market segment. Apple follows close behind the South Korean tech giant with a 25 percent market share and was touted to be the fastest growing premium smartphone brand in 2019; marking a 41 percent year on year bump over 2019. The success of the Cupertino based giant has been accredited to its popular and relatively affordable offering, the iPhone XR.
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The premium segment in India includes smartphones sold above which are priced at 30,000 INR (or roughly 421 US Dollars) or above. Notably, this segment also saw remarkable growth with an overall market rise of 29 percent over 2018, reaching record breaking smartphone shipments as well.
Pete Lau, Founder and CEO of OnePlus, stated that “2019 has been a remarkable year for us at OnePlus. Every milestone we have achieved strengthened our pursuit for excellence in technology. We will remain dedicated towards creating burden-less and best-in-class user experience.”
Notably, the company’s OnePlus 7 series of smartphones has emerged as the most popular premium segment smartphone in the Southeast Asian country in 2019. The device’s popularity is said to have been boosted. Furthermore, even the ultra-premium segment which includes devices over 45,000 INR also saw impressive growth of 63 percent over 2018, with OnePlus also offerings more handsets in this segment as well.
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