Last month, Xiaomi split its POCO brand into an independent entity and recently the company launched the Redmi K30 4G smartphone in the Indian market as POCO X2.
When the brand was split from the parent company, it was believed that the POCO brand will be focused towards the Indian market. However, it has now been confirmed that the POCO will be launched in China as well.
Chang Cheng, the newly joined Vice President of Xiaomi, has confirmed that the POCO brand will debut in China. He has revealed this in response to a user’s question on Chinese microblogging platform Weibo.
Poco India General Manager C Manmohan had emphasized that the split between Poco India and Xiaomi wouldn’t affect Poco’s existing philosophy which is summarized in the brand’s slogan – “everything you need, nothing you don’t”.
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He had also said that “Poco will get a product team of its own, a sales team of its own, and a marketing team of its own.” But for now, Poco will continue to utilise the established presence of Xiaomi.
Initially, the band is aiming to cater to the online space, though it is open to establishing offline channels over time. Manmohan revealed that the company wouldn’t sell its future devices through Xiaomi-exclusive Mi Home stores, though.
C Manmohan also confirmed that POCO will continue its philosophy of launching value-for-money smartphones despite not knowing the price segments in which it will launch its new devices. He also didn’t completely refute the reports suggesting there are multiple Poco phones in the works, hinting that new phones are coming.
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(Source)
