In December 2019, Xiaomi became the first Chinese TV maker to cross 10 million shipments in a year. Today, the company has revealed key figures of its Mi TV business in China. Xiaomi announced today that one in five TVs sold in China was a Mi TV. The company cited a report from the market research firm Beijing Zhongyi Kang.
Xiaomi shared an image featuring Mi TV lineup’s key achievements in China last year. Mi TVs were the top-selling TVs in five major size segments in 2019: 32-inches, 43-inches, 50-inches, 65-inches, and 70-inches. The brand now has a market share of 19.25% in China. It was also the number 1 TV maker in China for four consecutive quarters.
Jiang Cong, the GM of Xiaomi Mi TV in China said that the brand’s success was driven by its Triathlon strategy that entails three components – Hardware, Internet Services, and New Retail. He added that with sales support, the Mi TV brand will be able to invest in better technology, picture quality and other keys areas of R&D for superior quality TV models in the future.
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