Xiaomi, the smartphone manufacturing giant, is preparing to launch an electric toothbrush in India. It seems odd that a mobile OEM to venture to the hygiene industry but the company is well known for its diverse offerings from a broad horizon of consumables in China.
The Chinese tech giant has already teased the launch of the new dental care product in the country. According to the official reveal, the launch is set for 20th February 2020. The product is called the Mijia Sonic Electric Toothbrush T300 for the Indian subcontinent. This will be a new product from the company and will expand Xiaomi’s electronic ecosystem in the Southeast Asian region.
This will completely change the way you start your day. #YourPersonalDentist coming on 20th February. pic.twitter.com/5bP2H7Adle
— Mi India #108MP IS COMING! (@XiaomiIndia) February 18, 2020
Xiaomi’s Mijia offering will focus on a wide range of different products and could just be the tip of the iceberg for similar products being launched in the near future. Currently, the company is offering two Mijia electric toothbrush models named T300 and T500. The former is expected to be launched in India and may arrive with a price between 1,000 to 1,500 INR (roughly 14 to 20 US Dollars).
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Both electric toothbrushes feature high performance and durable motor. T300, in particular, works at 31,000 vibrations per minute and also sports a rust and metal free brush head. Furthermore, the T300 has a 25 day battery life and has been certified by the FDA and offers UV protection as well. The toothbrush heads are replaceable, making overall expenditure lower in the longer run.
However, if Xiaomi is actually looking to be more competitive in the market it could launch the T100 electric toothbrush which is priced around 40 RMB (roughly 410 US Dollars). This would allow it to be in the same price range as other alternatives like Oral-B, a dental care brand. Unfortunately, we will have to wait for another official announcement to confirm anything. So stay tuned.
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