Huawei has just opened a brand new retail store in Barcelona. It is the second physical outlet from the company and has also opened directly opposite to an Apple store. However, one of its most noteworthy aspects is that its interior aesthetics are remarkably similar to Apple stores.
The new Huawei store officially opened earlier this week, on 22nd February 2020, since it was supposed to launch with the MWC 2020 event in the same region. Although the major event was canceled, the Chinese tech giant has proceeded to inaugurate the store regardless. The area of the new store is a sizeable 750 square meter space of retail store which is spread over two floors.
Furthermore, the Huawei store offers many different and unique equipment that allows users to experience the company’s technology. It arrives with artificial intelligence, multimedia tools, workshops, exhibitions, and even thematic experiences. All of this is to attract more people into the Huawei electronic ecosystem. The store also has various experts and employees that specialize in the area one is present in and the gadgets around them, with a total team of about 20.
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Notably, this makes the store the second Huawei outlet in the region and marks the company’s strategy of further expanding in the European regions. However, since its official launch, many customers and others have noted its peculiar similarity to Apple’s aesthetics and interior design. According to certain netizens, there is a blatant “theft” in identity which is clear as day.
Another interesting point is that Huawei has opened the store directly opposite to an Apple store. This also signifies a rivalry of sorts, since historically, Huawei has been known to be “inspired” by the Cupertino based giant’s products and interior designs as well. Another good example of this is the Huawei Global flagship store in Shenzhen, China, that looks a lot like an Apple store from the inside. Lastly, the store isn’t the only one that has bee inaugurated in the country as Huawei already has plans to open a third store later on during the first half od this year in the La Gavia shopping center in Madrid.
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(Via)
