Samsung is the largest smartphone brand in the world. Its offerings have been extremely popular in recent times and are also well known for their displays. The company has just released its latest flagship Galaxy S20 series, but now reports suggest that the company is working on a new form of display for its future releases.
Samsung had first revealed its AMOLED display back in 2008, since then, the company’s technology has grown exponentially in popularity among other OEMs as well. This technology even brought out other types of screens like Super AMOLED and Dynamic AMOLED. The latter can be found in the Galaxy S10 and even the latest Galaxy S20 series of flagships.
Thus, it is not a new endeavor Samsung is reportedly undertaking as innovation is one of the characteristics of a successful smartphone brand. So, we can expect an entirely new technology being developed by the South Korean tech giant or another new and improved spin off in the AMOLED display department.
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Earlier this month, Samsung filed a trademark application with the US Patent And Trademark Office under something called “Samsung PIFF.” This trademark has also made an appearance on the World Intellectual Property Organization’s database and is categorized under Class 9. Under this, the only thing described in the patent is the simple term, “Display for smartphones.”
A notable aspect of the filing was that it was done from Samsung Electronics and not Samsung Display. Hence, it is almost certainly a new breed of display that may soon be seen in future smartphones or the upcoming flagship Galaxy Note 20 series. Unfortunately, this is just speculation and additional information is currently unavailable. So stay tuned for any new developments regarding this.
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