According to a new report, Samsung‘s latest flagship series, the Samsung Galaxy S20, may see sales numbers lower than that of its predecessor, the Galaxy S10. The primary reason for this has been linked to the recent Coronavirus pandemic, which has affected various economies and industries.
A source from the industry has revealed certain information regarding the sales figures of the Samsung Galaxy S20 lineup. Reportedly, the Galaxy S10 in the same duration of time managed to sell more than the latest premium flagship. “Samsung has also radically cut its demand for the S20 parts,” according to another source.
Historically, the South Korean tech giant generally changes its strategy and market approach after the first 3 months after launch. This method worked with the Galaxy S10 which had initially seen healthy sales in the first quarter of 2019, but sales slowed down in the second quarter. Apparently, Samsung had predicted that its Samsung Galaxy S20+ model in the lineup would see the most sales. However, this turned out wrong as the Galaxy S20 Ultra had received the most number of pre orders.
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The sources claimed that “Pre-orders for the S20 Ultra rose to over 50% of the total volume.” After this, Samsung has reportedly had to order more camera modules for the high end flagship device. For those unaware, the Galaxy S20 Ultra features a 108 megapixel camera alongside a hybrid zoom lens capable of 100x magnification. Back in 2019, the smartphone maker had also wrongly predicted that the Galaxy S10 would see higher sales, but the Galaxy S10+ ended up selling more.
As of right now, Samsung is likely to be preparing for the launch of its Galaxy Note 20 series in the latter half of this year. The company will also face many obstacles, many of which also relates to the recent Coronavirus outbreak. Notably, the recent sales trend has shown that Samsung’s flagship sales have been falling gradually. The Galaxy S5 sold over 40 million units while the Galaxy S8 sold 38 million units. Going forwards, the Galaxy S9 sold just 32 million units while the Galaxy S10 sold about 36 million units. Thus, we may expect figures close to, but lower than this for the Galaxy S20 series.
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(Via)
