Just yesterday, the Indian telcos requested popular video streaming services in India to lower the stress on their infrastructure networks amid lockdown due to coronavirus outbreak in the country. And now in response, Netflix has announced to lower the video stream quality in the country for the next 30 days.
Netflix India has undertaken this measure to relieve mobile and broadband networks from unwanted traffic, which may affect the internet service used by crucial entities like healthcare, banking, digital education, businesses and more. But interestingly, the video streaming giant has not lowered the playback resolution to SD quality as the appeal stated. Instead, it has only lowered the bitrates across all the resolutions from SD to 4K video streams. That means users will still get to binge-watch content in the same resolution they have paid for without any significant reduction in quality.
Ken Florance, Vice President of content delivery at Netflix issued an official statement which says, “Given the crisis, we’ve developed a way to reduce Netflix’s traffic on telecommunications networks by 25 percent while also maintaining the quality of our service. Consumers should continue to get the quality that comes with their plan, whether it’s ultra-high, high- or standard-definition. We believe that this will provide significant relief to congested networks and will be deploying it in India for the next 30 days”.
The audience of Netflix in India is minuscule when compared to that of YouTube. But unfortunately, it has still not taken any steps in easing the stress on networks.
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(Via)
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