The coronavirus outbreak or COVID-19 pandemic has been shaking the world since January 2020. As it originated from China, it slowed down the economy of the world’s manufacturing hub. The smartphone industry, which is one of the largest business in China was also disturbed like other trades. But now, according to the latest reports, OEMs like Apple and Xiaomi have shown recovery in March compared to the previous two months.
Smartphone companies in China expected to recover from hard times as soon as the coronavirus outbreak slowed down in the country. Most of them opened their retail outlets in March, in addition to e-commerce to improve their sales figure. Fortunately, that worked for them as per the latest data from the China Academy of Information and Communications Technology (CAICT).
Apple shipped only around 500,000 phones to China in February, whereas in March, it managed to ship 2.5 million units. As for the total, the shipments of smartphones in China increased three times in March 2020 compared to February 2020. However, it is roughly 20% less than that of March 2019.
As for Xiaomi, in its quarterly earnings call, the firm’s CFO Shou Zi Chew said that China has entered a full recovery stage and has already recovered 80-90% of the normal level. He also mentioned the company’s sales dropped in the first quarter to COVID-19, however, he did not reveal the exact numbers.
Mr. Chew further confirmed Xiaomi to take a hit in global sales during March and April but expects to rebound quickly in May similar to what is currently happening in China.
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(Via)
