TikTok, the extremely popular social media app, has surpassed 2 billion downloads across iOS and Android, according to a report from Sensor Tower. Back in late 2019, the app crossed 1.5 billion downloads and is currently seeing the ‘best quarter for any app ever’ in 2020.
One of the supplementing reasons for its growth after its initial viral success is the ongoing coronavirus pandemic. While people across many nations are confined in their homes, social media apps have been witnessing a swelling user base. However, none brought in numbers as high as TikTok, which reportedly saw 315 million downloads during just the first quarter of 2020.
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This is a new quarterly record for a smartphone application, with massive engagements and revenue being brought in as well. The 2 billion downloads were from Android and iOS, but the majority of its lifetime revenue was primarily generated by the latter platform. Apple’s iOS raked in 435.3 million US Dollars to date, while Android only brought in 21.4 million US Dollars for ByteDance (the parent company behind TikTok).
In terms of regional popularity, China took the top spot for a revenue source for the social media app, which was followed by the United States. Sensor Tower report revealed that Chinese people spent 331 million US Dollars in the app (accounting for 72.3 percent of the total revenue) while people from the US spent 86.5 million US Dollars (about 19 percent). This stands to showcase the apps immense popularity and consistent growth in the industry, which may keep its competitors on their toes.
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