While the Coronavirus pandemic has devasted various industries and economies across the globe, the smartphone industry has seen a slight recovery in recent times. Now, Xiaomi is seeking to further strengthen its presence in the overseas market to grow its smartphone business in regions apart from its home country, China.
According to newly published market data, Xiaomi managed saw an increase in smartphone shipments in the first quarter of 2020. This led it to become the world’s fourth largest handset vendor, behind Samsung, Huawei and Apple. This growth arrived despite the company seeing lowered Chinese shipments in its home market. In other words, while the likes of Huawei, Oppo and Vivo had maintained a ratio of around 50 percent shipments for home and overseas market, Xiaomi only had 25 percent.
Editor’s Pick: Meizu 17 Pro 120Hz refresh rate update is live with DC dimming, HDR playback, and more
This means, Xiaomi has put its sights on expansion in overseas market, with the Chinese tech giant only shipping 7 million smartphone units in China during Q1 2020. However, this also caused the company to lose its standing in its domestic market, lagging behind Oppo. Although, Xiaomi performed quite well in the European market, with Spain in particular, and in India, where it is the top selling smartphone brand.
Furthermore, shipments for all smartphone brands are expected to be affected in Q2 of 2020, but Xiaomi is expected to bump its smartphone shipments. This will arrive as the Indian and European market regain their momentum, after the various government imposed lockdowns are relaxed. Considering its presence in these particular markets, Xiaomi will have a much easier task in handling the pandemic in the next quarter.
UP NEXT: Next Meizu 17 series sale will be on May 17, Sells out entire supply in the first two sales
(Via)
