Xiaomi has appointed Yang Zhe as the new CMO (Chief Marketing Officer) for the Chinese market. The company announced it officially on its Weibo account. Mr Yang is a well-known personality in the smartphone industry. His last job was at Meizu where he was responsible for marketing and also served as the company’s senior VP (Vice President).
Yang Zhe has worked at a number of smartphone companies including Samsung and Huawei. He was the brainchild behind the marketing for Huawei Mate 7, P7, and P8.
Later, he was hired by TCL, however, within 1 ½ year, he left it and joined Meizu in the May of 2017. But we are not sure when Mr Yang resigned from the latter company. Also, there was not any news of him until now.
Rumors of Yang Zhe joining Xiaomi already circulated on Weibo before the official announcement since it is big news as this executive is known for his marking prowess. He is expected to work on promoting Xiaomi’s high-end and mid-range smartphones.
Mr Yang is not the only person to join Xioami from a rival company. Earlier this year, Chang Cheng, the former Lenovo Group Vice President and Head of Mobile Phone Business was named Vice President at Xiaomi. Last year, Lu Weibing, the former president of Gionee was hired as the GM (General Manager) of Redmi brand and VP of Xiaomi.
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