India’s wearable market registered strong growth in Q1 2020 IDC reports in its Quarterly Wearable Tracker. The wearable device shipments grew at a solid 80% YoY during the January-March period.
IDC reports that an estimated 4.2 million wearable devices were shipped and this includes ear wears, wrist bands and smartwatches. The earwear category had the strongest growth with an estimated 3 million shipments claiming 70.8% market share, representing yearly growth of 289.2% from the same period last year.
An estimated 1 million wrist bands were shipped in Q1 2020 which is a 28% decline from last year’s Q1 shipment of 1.4 million units. Turns out the smartwatch market isn’t so popular in India as the entire industry managed just 200,000 shipments.
Xiaomi still remains the market leader in the wrist band segment. The Chinese tech giant commanded a 41.9% share of the entire market in Q1 2020. US-based GOQii electronics comes in at the second place. Huami controls the smartwatch segment with a 22.4% market share, followed by Fossil with 17.9% and Apple with 17.7%.
In the hearable segment, boAt audio maintained a 23.9% market share with Samsung coming in close at second place with a 23.6% market share. However, Samsung is the market leader in terms of TWS earphone shipments, followed by Apple.
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(source)
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