The global smartphone market sales declined in Q1 2020 as a result of COVID-19 pandemic. But some brands grew in this period in certain regions. For instance, Realme is the fastest growing brand in South East Asia. Now, Counterpoint Research has released its report for the European market, which reiterates a similar trend.
According to the report, the European smartphone market declined 7% YoY and 23% QoQ in Q1 2020. Also, Western Europe was affected more (9% YoY) due to lockdowns compared to Eastern Europe (5% YoY).
As far as rankings are concerned, Samsung led the market with 29% market share followed by Apple ( 22%), Huawei (16%), Xiaomi (11%), and Oppo (3%) respectively.
The biggest loser was Huawei whose market share dipped by 43% YoY, thanks to the US ban. Xiaomi and Oppo benefitted from this as their share increased almost three-fold in the same period.
Xiaomi itself grew 145% YoY and together with Oppo, both the Chinese companies witnessed 150% YoY growth in their market share. On the other hand, Apple remained stable and the iPhone 11 was the top-selling model in the region.
Talking about Samsung, its sales were boosted by the launch of Galaxy S20 series, thanks to the company’s marketing campaigns and strong supply chain.
Interestingly, Huawei’s sub-brand Honor led the Russian smartphone market and the region was least affected due to pandemic. Whereas, Italy was the severely affected nation with 21% YoY decline.
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(Source)
