In furtherance of its drive to have its own product ecosystem, Redmi launched the Redmi Earbuds S in India last week. The earbuds said to be a rebadged Redmi AirDots S arrived with an affordable Rs. 1,799 (~$24) price tag. As expected, the product is a massive hit as can be seen from the first-week shipment figures shared by the Chinese manufacturer.
Data released from Xiaomi Data Center shows that over 100,000 units of the earbuds have been sold since its release on May 27. The figure represents sales collated between the 7-day period of May 27th — June 2nd, 2020. Xiaomi calls it a milestone and compares it to be nearly 15% of the overall true wireless shipments in a quarter.
We're cutting the ribbon on a new milestone! The all-new #RedmiEarbudsS have crossed 1️⃣,0️⃣0️⃣,0️⃣0️⃣0️⃣ units in 7️⃣ days! 🔊
That's nearly 1️⃣5️⃣% of overall TWS industry shipments in a quarter! 💪
Big shout-out to all our Mi Fans who've switched to the #NoStringsAttached life! 🤩 pic.twitter.com/2vpSfuFJi6
— Redmi India (@RedmiIndia) June 3, 2020
True Wireless earbuds are steadily gaining widespread popularity in India. Shipment of TWS earbuds in India grew by a massive 700% YoY in 2019. Although data released by IDC for Q1 2020 shows Samsung is the market leader in the quarter, with products like the Redmi Earbuds S, we expect Xiaomi to edge the Korean company this quarter.
The Redmi earbud is a cheap $24 product with all the bells and whistles of a premium, durable and reliable earbuds. It comes with splash-proof design, low-latency gaming mode, seamless switching between mono and binaural mode, etc. It connects through Bluetooth 5.0 chip, features dynamic sound drivers for enhanced bass and DSP environmental noise cancellation technology. The Earbuds S also lets users play/pause music just by tapping or double-tap to launch the voice assistant. It offers 4 hours of music playback on a single charge and the charging case offers up to 12 hours of backup. The Earbuds S is available on mi.com, Amazon.in, Mi Home and Mi Studio.
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