Samsung seems pretty positive regarding its TV sales target for this year. Apparently, the South Korean tech giant is still confident that it can hit its 45 million TV shipment mark by the end of 2020, despite the Coronavirus pandemic causing sales for the first half to fall by a sizeable 60 percent year on year.
The great deflation in expected sales figures occurred largely due to the COVID-19 outbreak which ravaged the world. After originating from China, the infection soon spread worldwide and has caused consumer spending to drop to an all time low in a very long time. This has affected various industries and economies, with a multinational corporation like Samsung being no exception.
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In other words, Samsung has to ship 35 million TVs in just 6 months. Needless to say, the target is nothing short of overly ambitious at the moment. Back in 2019, Samsung had shipped over 41 million TVs. However, given the situation of this year, it doesn’t seem that the company would even come up getting closer to the figures from last year.
Notably, the Samsung target was also set back when the Tokyo Summer Olympics was still planned and where the company hoped to make major sales. Although, with the delay of the event, it doesn’t seem likely that it can rely on it any longer. Maybe Samsung has a very aggressive strategy in mind, but unfortunately, it seems like blind optimism at best. So stay tuned for more updates on the matter.
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(Via)
