Realme has reached the third spot in India’s hearables market after a mere three months of entering the market. The company had recently launched a series of truly wireless earbuds in the country, which have been well received.
According to a report from Canalys, Realme holds the third position in the category with a 10 percent market share. This is quite a notable achievement considering the Chinese company is a new entry entrant into the market, especially during a time of a global pandemic. In the rankings, Boat holds the top spot with a market share of 20 percent, while Samsung trails close behind at 19 percent. Sony and Xiaomi round up the fourth and fifth positions in the market respectively at 6 percent each.
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The market analysis from Canalys reported on smart personal audio devices in the Asia Pacific, which saw a huge growth of 61 percent year on year, reaching 16 million units in shipments in Q1 of 2020. This makes the region one of the largest and also one of the fastest growing hearables markets in the world. Meaning, Realme made a very strategic entry into India despite the ongoing crisis and capitalized on the opportunity.
The Chinese brand has always targetted the younger demographic and its primary customer base includes young individuals and professionals that value both design and performance. “This means we have to deliver on both fronts to meet our customer needs,” said Realme’s Global Marketing President, Xu Qi.
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