A recent CINNO Research report has revealed important news regarding the Chinese smartphone market. In the first half of 2020, the smartphone shipments in the region fell by a sizeable 24.7 percent compared to 2019, with Huawei, including Honor, leading the market with a share of more than 40 percent.
According to the report, the top three players in China’s market for the first half included Huawei (and Honor), Vivo (and iQOO), and Oppo (and Realme). These three alone accounted for 71.9 percent of all domestic smartphone shipments. The primary reason for the sharp decline in the market was due to the ongoing Coronavirus pandemic, which had first reported cases surface in China.
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The report revealed that Huawei and Honor sold about 58 million handset unit combined and held a market share of 40.2 percent with a year on year increase of 4.9 percent. Furthermore, Vivo and iQOO shipped over 23.2 million units and had a market share of 16.1 percent and a year on year growth of 2.1 percent. And lastly, Oppo and Realme sold approximately 22.6 million units and had a market share of 15.6 percent and saw a year on year decline of 2.6 percent.
Similarly, Apple and Xiaomi rounded up the top 5, with the former shipping 17 million units and held a market share of 11.8 percent and year on year increase of 3.4 percent. As for the latter, 15 million units were sold with a market share of 10.3 percent and a year on year decline of 1.7 percent. Notably, we had reported on a projection from TrendForce which expected Huawei and Apple to lead the 5G smartphone market in 2020; and with the launch of the 5G iPhone 12 series coming up, we may expect a shift in the ranking for the second half of 2020.
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