In the first quarter of 2019, Vivo introduced a new sub-brand called iQOO to offer “flagship-killer” smartphones. The young brand is only over a year old but it has officially become a partner of BMW M Motorsport for the 2020 DTM (Deutsche Tourenwagen Masters) season.
BBK Electronics’ brands are well-known for sponsoring a variety of sporting events for marketing. Vivo was the title sponsor of IPL (Indian Premier League), a popular cricket league in the country from 2015. Unfortunately, the company had to drop the partnership for the 2020 season due to rising tensions between India and China.
Additionally, the company also scrapped its partnership with the NBA last year due to the Hong Kong protests. But it will still continue to sponsor FIFA World Cup Qatar 2022.
Though Vivo has lost sponsorships for two of the most popular sporting events within a year, its sub-brand iQOO signs its first-ever sponsorship for an international sporting event.
The iQOO partnership with BMW M Motorsport is only for the 2020 DTM league. On this occasion, the brand may launch a limited edition iQOO 5 smartphone scheduled to launch on August 17.
This device will be the brand’s first handset to support the recently announced 120W FlashCharge technology. On the other hand, the German automaker will use “iQOO BMW M4 DTM” car in the 2020 DTM league.
iQOO is yet to enter Europe. With the new BMW partnership, the brand seems to be laying the foundation for launching officially in the region.
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