Through a Weibo post, Vivo has introduced a new sub-brand named iQOO. The official Weibo account of the newly established brand reveals that it is a mobile phone company. Since Vivo is already selling a wide range phones from entry-level to flagship smartphones, the iQOO brand could be used to sell premium flagship handsets.
Earlier today, Vivo used its Weibo account to introduced the new sub-brand with a repost of the “Hello, this is iQOO” message that was first posted on the official Weibo account of iQOO. Its Weibo account reveals that the brand belongs to Vivo Mobile Communications Co. Ltd. However, it is speculated that the brand will function independently like Xiaomi’s Redmi and OPPO’s Realme. There is not much information on the staff that is running the iQOO brand. It is urged fans in China to comment on
Vivo phones have been available in China within a price bracket of 1,000 Yuan (~$147) and 4,000 Yuan (~$590). The iQOO brand is expected to sell premium flagship phones worth 5,000 Yuan (~$738) and above. However, there is no information on the smartphones that belongs to the new brand.
The iQOO.com domain name is now active. However, it does not contain any details on the new brand but carries general information on Vivo. Hopefully, Vivo or iQOO may soon disperse a press release to reveal more about the brand. The below poster that has been shared by iQOO only suggests that its devices will be futuristic and topnotch technologies.
A quick search on Facebook, Twitter and Instagram reveals for the new brand reveals that Vivo had been hiring many employees for it in the second half of 2018 in Indonesia. This suggests that iQOO could be a global brand.
In China, many smartphone brands have launched 100multiple sub-brands to target at different price points and interests. Honor is a sub-brand of Huawei, Motorola belongs to Lenovo, ZTE has Nubia, Meizu has Charm Blue sub-brand, and POCO, Redmi and Black Shark are sub-brands of Xiaomi. With Mobile World Congress (MWC) 2019 tech exhibition fast approaching, Vivo may use the platform to announce more details on the iQOO mobile phone brand.