Earlier this week, TikTok and one of its employees separately sued the Trump administration over a recent executive order that banned any transactions in the US with the short video sharing platform.
According to TikTok, the app ban is just an election ploy being pulled by the government to gain favor and fuel the anti-China rhetoric in the country. The company has denied any allegations against it and its parent company ByteDance that are labeled as a national security threat, stating that they had taken “extraordinary measures to protect the privacy and security of TikTok’s U.S. user data.”
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Furthermore, TikTok also claimed that the executive order that was passed earlier this month is a “broader campaign of anti-China rhetoric” which is leading up to the 3rd November 2020 presidential election, with Trump seeking a second term. In a blog post, the company stated that “We do not take suing the government lightly. But with the Executive Order threatening to bring a ban on our U.S. operations … we simply have no choice.”
Notably, in a recent filing report, TikTok revealed that is active monthly users have grown by 800 percent since January 2018. Back then, only 11 million Americans used the social media platform. Jump to 2019, and the figure had more than doubled with the userbase reaching 27 million. And finally in June 2020, amid the Coronavirus pandemic, the US monthly active user base count crossed 91 million in total, with more than 100 million Americans actively using the short video sharing app as of this month. So, the TikTok ban would not just affect the company and its employees but also its immense userbase.
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