Oppo has recently toppled Samsung as the leading smartphone manufacturer in the Southeast Asian market for the second quarter of this year. The Chinese tech giant saw great success thanks to its broad arsenal of budget handsets.
According to a Counterpoint Research report, Oppo topped the list with the highest market share for a smartphone manufacturer, coming in at 20.3 percent. The South Korean tech giant arrived a close second with a total market share of 19.5 percent. Similarly, other Chinese vendors took four of the top five spots in the list. This includes Vivo that came in third with a market share of 17.9 percent, followed by Xiaomi with 14 percent and Realme with a market share of 12.8 percent.
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This is not the first time Samsung has lost to Oppo in the Southeast Asian market, with the last quarter of 2019 also showing similar results. Although, the former had managed to reclaim its title in the first quarter of 2020, but only by a marginal lead of 0.2 percent over Oppo. The primary factor that helped the Chinese OEM achieve this was the Coronavirus pandemic, which led people to spend less on nonessential goods and go for budget smartphones, something Oppo had taken great advantage of.
Notably, the Southeast Asian market has declined by 22 percent year on year, dropping to 24 million units being shipped in the second quarter of 2020. This was to be expected considering this time period suffered the brunt of the viral outbreak and the various lockdowns which were common across many nations around the globe. Despite defeating the South Korean company in Q2, it remains to be seen how the market shifts in the second half of this year. So stay tuned.
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