The Indian smartphone market is showing signs of recovery as the market sees a growth of 8 percent to 50 million units in the third quarter of 2020. This marks an all time record for smartphone shipments in a single quarter.
According to a Canalys report, Xiaomi is still the market leader in the country and saw a growth of 9 percent to ship 13.1 million units during this period. Similarly, Samsung also saw a notable growth of 7 percent in Q3, with total shipments arriving at 10.2 million units. This had the South Korean tech giant regain its 2nd position from Vivo, which now stood 3rd with a total shipment of 8.8 million units with a growth of 19 percent.
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Other Chinese brands like Realme and Oppo rounded up the list with 8.7 million and 6.1 million units respectively. Adwait Mardikar, an analyst from Canalys stated that “The government, slowly but surely reducing restrictions on movement after a three month lockdown, has created the perfect atmosphere for sustained growth. While almost all vendors have shown positive shipment growth, the true winners are the online channels, who have been buoyed with a huge influx of devices ahead of the festive season. Ongoing sales at Amazon and Flipkart are a clear indication that despite the economic downturn, India’s penchant for a good smartphone, and a good bargain, remains intact.”
In other words, as the local market recovers as things normalize after the lockdowns that occurred earlier this year. Furthermore, recent launches paired with sales have also boosted the pent up demand in the nation. Even Apple has finally opened a new direct online store in India, which should broaden its strategy in regards to sales incentives and more. Although, its newly launched iPhone 12 series might be a “tough sell” this year, especially considering 5G networking is yet to be available for the mass market.
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