Competition in the smartphone market has never been as intense as it is now. Nowadays numerous brands are engaged in a fierce battle to survive and gain market share in a saturated environment. Moreover, economic challenges such as inflation, felt worldwide, are making their business endeavors more difficult.

A recent market research study highlights this situation vividly. According to Counterpoint, smartphone sales in China saw a 7% year-over-year drop in the first six weeks of 2024, and Apple and Oppo is facing competition challenges with more than 24% decline. Here are the details…

Apple’s 24% Plunge in the Chinese Smartphone Market

In China, smartphone sales during the first six weeks of 2024 dropped by 7% compared to the same period last year. Leading brands such as Apple, OPPO, and vivo experienced double-digit declines. According to the report, overall smartphone sales in China decreased by 7% in the first six weeks of 2024 compared to the previous year.

During this period, Apple faced the most challenges, as the company had been experiencing similar issues in various markets for some time. However, Huawei’s resurgence and the design similarity between the iPhone 15 series and the iPhone 14 series contributed to Apple’s difficulties in the Chinese market.

While many brands are experiencing a similar decline, Oppo finds itself in an even worse situation than Apple. The company witnessed a 29% decrease compared to the first six weeks of 2023. Xiaomi saw a 7% decline, and vivo experienced a 15% drop. On the other hand, two old friends, Huawei and Honor, are doing well.

Huawei increased its sales by 64% during this period, while Honor grew by 2%. Looking at the bigger picture, Honor and vivo emerge as the only duo with larger market shares compared to the previous year.

RELATED:

RELATED ARTICLESMORE FROM AUTHOR