During yesterday’s Mate 40 series launch conference, Huawei‘s Consumer Business CEO Yu Chengdong spent some time talking about the US ban and how Huawei was coping with this third round of ban. He admitted that this was indeed a difficult time for the Chinese tech giant, describing the ban as unfair.Huawei

However, Yu Chengdong emphasized that Huawei will continue to innovate and will not give up. “For Huawei, no matter how difficult the situation is, we promise to continue to carry out technological innovation, bring the best technology and innovation to consumers, improve people’s lives, and improve everyone’s work efficiency. We will keep our promise, thank you Everyone’s trust and support,” he reportedly said.

The U.S government effectively cut off Huawei from the supply of System-on-Chips, memory, flash memory and other components manufactured using US tech in its latest ban which took effect on September 15. This is the third round of ban the company was suffering. Even Japanese and Korean suppliers will have to apply for licenses in the U.S.

With the current situation, Huawei may not have access to chip for its flagship mobile phones in six months time. The Huawei CEO did not specifically outline the company’s plan in this regard.