A few days ago, with the launch of the new iPhone 12 models in the market, Apple confirmed what was being rumored for a couple of months. The company won’t be including the power adapter and earphones with the iPhone purchase.
Not only the newly launched iPhone 12 models, but even the older iPhones that the company is selling also come without the power adapter and Earpods. While people are not happy with the company’s decision, the customers have no choice but to purchase those products separately, if needed.
While the company has cited environmental issues as the reason for taking such a step, it is nonetheless going to help the company boost sales for these products, as DigiTimes predicts. All the iPhones sold before the iPhone 11 doesn’t come with a USB-C power adapter. So, all those people upgrading will need to purchase a new one.
As we said in our recent opinion piece, Apple should offer an option for buyers to decide if they want accessories or not when purchasing a phone, just like what it does for the storage and color option. Even Samsung removed earphones from the Galaxy Note20 box at least for the North American market, but it is offering it for free to those who want it.
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AirPods have become one of the best-selling products from Apple and with Earpods not being included in the box for the new iPhone purchase, the company is expected to see a boost in sales for its wireless earphones.
The Cupertino-giant is also making efforts for the same, which are quite evident. For instance, on the day Apple launched its iPhone 12 models, Beats announced the Beats Flex earphones which went on sale on 23rd October, the same day the new iPhone models were made available for purchase. For those who are unaware, Beats is owned by Apple.
As per the report from Counterpoint Research, AirPods from Apple had 35 percent of the market share for True Wireless Earphones (TWS) in the second quarter of this year. Also, another report from Canalys predicts that the sales of TWS will grow 29 percent this year.
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