Huawei to see a decline in its tablet shipment in 2021 as per a new report. The US trade sanctions are the primary reason behind the shrink, as the company would not be able to source processors from Qualcomm or MediaTek, or even outsource proprietary chips to foundries like TSMC.
According to a DigiTimes report, Huawei, Samsung, and Apple are the top 3 tablet brands in the world. Although, unlike Samsung and Apple, Huawei primarily ships its tablets only in China, Europe, and other Southeast Asian markets, with nearly 60 percent of the volumes going to China with only 40 percent going to other regions like Europe and Asia.
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The issues Huawei is facing has also prompted other tablet makers to start taking advantage of the situation, eating away at the Chinese tech giant’s market share in its home country. At the moment, Apple has a 42 percent market share in China’s tablet market, while Huawei holds 33 percent, and Microsoft and Lenovo with 3.5 and 3 percent respectively.
The report estimates that Huawei has inventory left that would last until the second quarter of 2021. The company has yet to acquire CPUs from Intel and AMD, so the future also remains uncertain right now. Furthermore, the Chinese brand will be focusing on the China market and will cut output for overseas markets. As per estimations, the company is expected to lose 22 percent of its market share next year, while Apple’s is projected to rise to 46.4 percent, Microsoft to 4 percent, and Lenovo to 9.6 percent.
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