Brands like OnePlus, Oppo, and Realme are focusing their attention on the connected device category and working to soon launch their own large IoT devices as well. This would have the Chinese brands soon announce more products in India, especially in the growing smart TV segment.
At the moment, Xiaomi leads the smart TV market in the region, although, Oppo is also set to soon enter the market as well. The Chinese tech giant will be entering the smart TV market, along with a new lineup of wearables products. Furthermore, the company recently unveiled various IoT products in China, which revolved around personal entertainment and other smart home products, as per an EconomicTimesTelecom report.
Additionally, Realme is also seeking to broaden its IoT horizons, with its recent launch of smart TV in the entry and affordable segments. Now, the brand will be targetting the mid tier to high end premium segments as well, with varying sizes. On the other hand, OnePlus is solely focusing on the affordable segment at the moment, which it expects will lead to higher sales of its smart TV business.
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According to an Oppo India Spokesperson, “India is one of the key markets for us and we are constantly working towards introducing new affordable products which are essential for Indian consumers. We are accelerating into the era of the Internet of Things by actively expanding a richer IoT product portfolio.” Similarly, OnePlus India’s new Ice President and Chief Strategy Officer, Navnit Nakra, also added that “We are moving away from the old appliance world in India to connected devices which have the ability to talk to us. In the new focus areas, OnePlus will have a larger play in India and globally. We are trying very hard to see if we can launch new products around mid-November.”
OnePlus is looking to launch various entry level smart TVs in the region in India by 2021. It has already commenced the manufacturing of the Y series in India this year and by 2021, OnePlus TVs manufactured locally will also include the Q and the U series. “It is a massive investment from us to be closer to the market,” said Nakra. Although, investment size and manufacturing details are still currently unknown.
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