After releasing its reports for India and China, Counterpoint Research has now published a report on US Smartphone Market Q3 2020. According to it, the market witnessed a 31% QoQ growth, however, it declined by 6% YoY. In other words, the market is yet to recover completely.
The US Smartphone Market rebounded in the third quarter of 2020 as certain OEMs outperformed despite the COVID-19 pandemic. Although the market declined YoY, Apple and Samsung registered YoY growth in the same quarter.
As for carriers, T-Mobile performed the best by beating expectations, whereas AT&T and Verizon also witnessed growth. That said, iPhone 11 was the best-seller, followed by iPhone SE 2020 and iPhone 11 Pro Max respectively.
As states began to ease restrictions in the past few months, retail outlets started re-opening with longer store hours and more occupancy numbers. But still, more than 20% of sales occurred online. This number is expected to hit 40% with the launch of the iPhone 12 series and the upcoming holiday season.
That said, although the numbers seem positive, it may not be the same in the coming months. The 31% QoQ growth was due to the pent-up demand and stimulus money in the month of July.
But sales diminished in August and September, which resulted in a 6% YoY decline. This occurred due to the unemployment in the country, in addition to the lack of another stimulus package.
In Q4, Apple is expected to see growth with the sales of the iPhone 12 series. On the other hand, Samsung has announced a higher storage variant of Galaxy S20 FE and is also promoting Galaxy A and Galaxy Note20 series for the festive season.
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