Counterpoint Research has released a report on Canada Smartphone Market Q3 2020. According to it, the market grew 13% YoY, Apple and Samsung accounted for 86% of the entire sales, and carriers pushed more 5G devices.
Due to pent-up demand and back-to-school promotions, smartphone sales increased in the third quarter of 2020 in Canada. Online sales continued to remain strong despite consumers having begun to visit brick and mortar stores.
Talking about brands, Apple was the market leader with a 56% sell-through market share, followed by Samsung with a 33% share. The American tech giant’s sales improved by 7% YoY even though the iPhone 12 series launched in October. On the other hand, the South Korean tech giant grew by 21% YoY.
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Apple captured six spots in the top 10 best-selling devices list and iPhone 11 continued to be the market’s best-seller. Whereas, the remaining four places were acquired by none other than Samsung. Further, LG, Google, and Motorola came third, fourth and fifth with 4%, 3%, and 3% sell-through market shares respectively.
Galaxy S10 series, Galaxy S20 series (including Galaxy S20 FE), Galaxy A51, LG Velvet 5G, LG K51, LG K41S, Pixel 4a, and Moto E (2020) were some of the best-performing smartphones.
Lastly, the number of 5G models increased from 3 in March 2020 to 14 in November 2020. Although most of them are premium handsets, active 5G devices crossed half a million figure in Canada, as of October.
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