The latest market research data for the third quarter of 2020 (Q3) has been released by Europe. Of particular interest is the performance in Western Europe where the COVID-19 induced lockdown shut some of the most-virile economies. While the smartphone industry took a hit, this latest data suggests that some brands are already back on their feet.
Samsung retains its number one spot despite seeing its shipment drop from 11million units in Q3 2019 to 10.3 million in Q3 2020. This gives Samsung a cool 3.6% share of the market. Apple came in at second with 8.2 million shipments which represents a 28.5% share of the market.
While Xiaomi is in third space, it is surprising to note Huawwei’sslip to 4th spot with just 2.5 million shipments the entire quarter. This is a crazy 58.7% drop in the Chinese market leader’s YoY performance. Also, it is a clear indication of how US sanctions have hit the company. Huawei’s loss is Xiaomi’s gain, though, as the company shipped 3.7 million smartphones in Q3 2020. This represents a 151% YoY growth considering that the brand shipped just 1.5 million smartphones and controlled a 4.8% market share a year ago.
OPPO is yet another winner from Huawei’s woes as its shipment grew from 0.1 million in Q3 2019 to 0.9 million this year’s Q3. This represents a 566.2% Year-on-Year growth.
On the whole, a total of 28.8 million smartphones were shipped across Western Europe in the third quarter. The current quarter may also take a hit as a result of the second wave of lockdowns in Western European markets like the UK, Spain, and France. (source)
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