Realme aims on becoming one of the top 5 smartphone brands in Taiwan. The company seeks to achieve this by launching 5 to 6 handset models with support for either 4G and 5G in 2021, as per a senior official.
For those unaware, the Chinese tech giant was once a sub brand of Oppo. It is planning to expand its presence in the region with new launches and grow to be one of the top 5 brands in the region, according to Chung Hsiang-wei, chief commercial officer of Realme Taiwan. To achieve this, the company plans on launched 5G enabled devices priced below 10,000 Taiwanese Dollars (roughly 355 US Dollars) in the second quarter of 2021, as per a DigiTimes report.
Editor’s Pick: OPPO Reno5 5G and Reno5 Pro 5G launched in China with Snapdragon and MediaTek processors respectively
Despite multi lens and high pixel camera smartphones becoming common throughout the market, the senior executive believes that any device with 3 to 4 cameras would be sufficient for most photo apps. Furthermore, Realme is also planning on growing its connected devices or IoT portfolio as well, for personal, household, and traveling applications. This includes products like wearables, small size displays, health care gadgets, and other smart household devices.
Although the company is relatively young by the standards of other established players in the industry, it has quickly grown its presence in the market. While it aims to be within the top 5 brands in the Taiwanese region, it has already achieved this in other markets like India, which is the second largest smartphone market in the world. As of the third quarter of 2020, it held a 15 percent market share in the region, even beating its previous parent company Oppo and is even one of top brands for wearables in the same region.
UP NEXT: Redmi GM speaks on the future of in display fingerprint, faster charging tech, and more
